Cut out the middleman.
A giant London billboard showing a well-dressed businessman drinking milk straight from a cow’s udder has launched a seven-city UK tour by animal rights group VIVA.
The advert, with the slogan “Cut Out the Middleman. Milk - still think it’s natural?”, aims to shock viewers by highlighting what VIVA calls the unnatural and cruel reality of dairy consumption, arguing it’s no more natural than drinking badger or cat milk.
