I’ve learned that the goal in developing something is not about understanding how it functions, but how it makes you feel. That’s why I like to do field-testing. I might know how everything functions under the hood, but it is only on the ground you understand how it feels.
Today we were in a cafe in Lima, Peru ordering lunch for the road. The menu was only in Spanish, and the manager showed us a screenshot of a QR code on his phone. I scanned it and lo and behold, it was a Google Drive link to a pdf version of the menu in English. Nobody gave a f*** that it was pdf or served up from Google. Impressed with the gesture, we could then decide from the English menu and get our lunch for the road. That is a feeling I want my product to have.
P.S. Peruvian avocados are to die for.
Google Docs
CARTA_LA BAGUETTE_2026_LIMA_INGLES.pdf