Apple puts a mechanical engineer in charge.
That’s a good thing…
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Cook to Step Down at Apple
BY ROLFE WINKLER
The Wall Street Journal
Apr 21, 2026
CEO to move up to executive chairman in September, hand the reins to insider Ternus
Tim Cook, the longtime leader of Apple, is stepping down after transforming the iPhone maker into a titan of the technology industry, handing the reins to a veteran engineer.
The company said Monday that John Ternus will take over as CEO, elevating an affable mechanical engineer and 25-year veteran of the company’s hardware division.
Ternus, 50 years old, takes the lead of Apple as it works to rekindle its creative fire and chart a hardware-heavy future in the AI era. He follows Steve Jobs, who led the invention of the most popular consumer product in history, and Cook, who squeezed so much profit from the device that Apple became the world’s most valuable company.
His appointment will take effect Sept. 1, when Cook will become executive chairman, succeeding longtime chair
Art Levinson.
Cook, 65, will be remembered for creating immense value. During his tenure, Apple’s market capitalization grew by nearly $3.7 trillion, to about $4 trillion, surpassing the value created by any other American CEO in total dollars, save Nvidia’s Jensen Huang.
Known for deft politicking inside the company, Ternus had been widely seen as the leading candidate to succeed Cook. As a top hardware executive, he worked on the iPad, then later the Mac and AirPods, before taking over responsibility for all of Apple’s products, including its most important, the iPhone.
“John is a deep collaborator,” said Chris Deaver, a former Apple human resources staffer who worked with him. “Having a great product leader at the helm right now is a good future indicator for Apple.”
A key question for Ternus is how he can help Apple maintain its dominance at a time when most of its rivals are investing hundreds of billions of dollars into computing infrastructure and embedding cutting-edge artificial-intelligence tools
into their products and daily workflows.
Recent company moves have offered a hint at its strategy. Ternus has little experience with AI and the company has fallen behind rivals in developing and releasing frontier models. It is not out of the race entirely, however, as iPhones are still a primary way consumers access AI apps.
The company’s App Store AI revenue is set to top $1 billion this year simply by collecting subscription fees from companies such as OpenAI. Analysts see that role expanding as Apple prepares to release an overhauled version of its Siri assistant later this year.
AI providers who want to reach users of the 2.5 billion active Apple devices in circulation will have to pay Apple handsomely, a likelihood expected to give the company more time to create new AI solutions that can work without the massive computing costs its peers are facing.
Ternus will also need to revive Apple’s spirit of innovation, which some critics feel has been lost under Cook. The company’s most successful products since the iPhone are AirPods earbuds and the Apple Watch, which are big businesses on their own, yet pale next to the iPhone. Other efforts have been less successful. The Vision Pro headset has been a sales dud. A project to build a self-driving car was killed after the company spent billions of dollars on its development.
One of Ternus’s central accomplishments was working with Apple’s in-house silicon team to replace Intel chips inside Mac computers with chips designed by Apple itself. The chips proved more energy-efficient, and Mac sales soared after the change, which came in 2020.
Ternus is known inside Apple for his even demeanor and engineering competence. He has helped lead a redesign of Apple’s iPhone lineup, one that began with so-called “liquid glass” software revamp and continued with the iPhone Air last year and a foldable device expected in the fall. Apple has raised Ternus’s profile of late, allowing him to unveil the iPhone Air at its annual iPhone event.
Cook is likely to be remembered as one of the most consequential chief executives in the history of capitalism, a master of the supply chain who found novel ways to squeeze more value from the iPhone and expand its base of users.
Through much of his years leading Apple, he had an almost monastic commitment to the company, waking up before 4 a.m. to review global sales data. He also met with top staff on Fridays, a meeting some called “date night with Tim” because it stretched late into the evening.
Over his tenure, he navigated Apple through countless political controversies in the U.S. and abroad, establishing a style of personal CEO diplomacy with world leaders from Barack Obama to President Trump and China’s Xi Jinping.
In recent years, as U.S. politics have been defined by severe polarization, Cook has stressed the value of engaging on important issues, especially when people disagree.
Cook spoke often about Apple’s values. In 2014, he came out as gay, saying he decided to do so in the interest of the greater good, despite his general desire for privacy.
On many occasions, Cook has harked back to the advice he received from Jobs before he died in 2011, when the Apple co-founder famously told his successor never ask what he would do and just do “what’s right.”
“In the long arc of time, people change their mind on companies, but we’ve always suited up and fought,” Cook said at a Wall Street Journal event shortly after he took the helm. “Our North Star is always on making the best products.”
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