Growing an account on Nostr is a manual process.
There's no algo that consistently displays your posts to people who don't follow you. Everything on Nostr is earned. Here's what you should do:
1) ENGAGE: No one is going to see your posts when you have a small account. To get people to notice you without an algo, you need to comment on their posts. Engagement is low for most people, so your effort in this will go further than on other platforms.
2) ZAPVERTIZE: You could run a big campaign, but you find success if you use your zap message to make it clear what you do. Give people a reason to click on your profile. Your Zap Message is more visible than any comment. If you're the top zap, your message will be seen by everyone who sees that post on some clients. Hunt for low cost, valuable opportunities here.
3) SPONSOR AN INFLUENCER: There are have's and have not's when it comes to reach on Nostr without as much middle ground or social mobility. If you are a business, I recommend sending product to someone with a bigger reach to repost your posts. Value for Value and Repost Culture are core to Nostr and there's no Algo score that you would be disrupting for them. Getting reposted by a big account consistently will take you far.
Otherwise the advice is the same for most social media growth. There's no substitute for consistent content production.
There are hacks, but overnight success doesn't exist on Nostr. The beauty is that the results from all the work you put in, you own.
The only reason someone would accept it for payment is if it works as a Store of Value. Many Bitcoiners figure this out and once they do, they are happy spend or receive it. The whole world is getting there now.
Square Terminal functionality is a massive first step. Sooner or later everyone will appreciate their ability to avoid 3% credit card fees, chargebacks and inflation. Bitcoin is the best Medium of Exchange in the world. With time the infrastructure will improve and people will begin to use it.
As people get used to transacting in bitcoin it becoming widely adopted as a Unit of Account, but not until then. There is no skipping the time it takes for people to get used to it. It has to proceed this way.
Store of Value -> Medium of Exchange -> Unit of Account
If you already use it for all three, you're living in the future.
To achieve this, caution is essential, which can be difficult when faced with the constant debasement of fiat currency and the anticipation of the next big bull run. Running a business is already challenging, and you don't want to add the stress of trading bitcoin to stay afloat.
There's always a temptation to acquire more bitcoin, and waiting for the perfect moment can create more problems than it's worth if you don't have the discipline to time your purchases correctly. Remember, bitcoin is meant to simplify your life, not add to your worries.
Starting a dollar-cost averaging (DCA) plan can help alleviate this temptation, and it's even more effective if you can implement it through direct product sales in bitcoin.
There will come a time when the bitcoin price opportunity is so great that it makes sense to invest heavily. If you buy at the bottom, the volatility of bitcoin will no longer be a concern, as you'll always be in a profitable position. When that time comes, buy the dip, set a stronger DCA to average around it, and maintain a small cash buffer to adjust if you're slightly off and the dip continues.
The only way to time bitcoin incorrectly is to never invest at all. While it takes time to guarantee gains, the transition to a bitcoin standard can be incredibly tricky.
