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Beef Initiative | BeefMaps.com
Beefinitiative@beefnews.org
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🚨 “THEY WANT TO KNOW EVERY INSTANT OF AN ANIMAL’S LIFE.” Birth, movement, breeding, death — all tracked. But RFID data can be forged or captured. This isn’t about food safety. It’s about total ag surveillance— from hoof to human. @LonesomeLands @yearlins
We’re publishing a raw conversation from El Salvador that’s worth watching closely. On camera: Steve Williams @RegenBeef of and The Beef Initiative and James of @btcfarmersmrkt and @beefbackbetter , who’s been working directly with local ranchers in El Salvador for the past three years. James is clear about the starting point. The industry hasn’t been growing. It’s been stagnating. Not because ranchers don’t want to raise cattle — but because the system hasn’t made it worth doing. Processing is far away. There aren’t enough facilities. Transport costs and logistics eat the upside. So people stopped scaling herds. What changed the incentives, according to James, was security — and the arrival of Bitcoiners demanding high-quality beef and willing to pay for it. That shift alone started changing producer behavior. The biggest constraint now is obvious: processing. Without nearby, reliable processing centers, even good ranchers hit a ceiling. James is explicit — if that bottleneck is fixed, production can finally move. There’s also a governance contrast he doesn’t dance around. Coming from Australia, James describes regulation there as hostile to productivity. In El Salvador, under @nayibbukele and Agriculture Minister Oscar Domínguez @oscardomsv, he describes a government willing to remove roadblocks instead of adding them. Steve keeps the conversation grounded in systems, not saviors. This isn’t about one ranch. Or one model. Or doing everything the same way. It’s about building real supply chains, training people, expanding processing, and letting producers compete without cartel logic — because, as James puts it, he doesn’t care who’s “competing” as long as more ranches exist and people aren’t being pushed toward eating bugs. @modernTman
🚨 C40 DECLARATION: NYC, LA, AUSTIN, PHILLY AND MORE… They signed a global diet deal to cut meat in hospitals, jails & schools. Backed by WEF, Wellcome Trust & EAT-Lancet—Americans get just 1.6oz of meat per day. THEY’RE ENGINEERING MEAT OUT OF URBAN DIETS. image
Sick of watered-down milk from corporate dairies? (from Weston A. Price Foundation) helps you find raw, unprocessed, nutrient-dense milk near you — from farmers who don’t cut corners. Track it to the udder. 👉 image
At the @MaxAndStacyGolf Invitational in El Salvador, the burger said it all. They took one bite—and Sergio said “this is better than the burgers we usually eat.” Thing is, that burger wasn’t Salvadoran. But it showed what Salvadoran beef could be. Because when you taste something real—regeneratively raised, mineral-rich, nutrient-dense—it wakes something up. It breaks the spell of industrial food. And in El Salvador, that spell is already cracking. We toured the hills and valleys. We dug into the soil. Volcanic mineralization. Year-round green. And yes—real grass, even in the dry season. This land is begging for cattle. Not feedlots. Not confinement. Cattle that move, graze, and regenerate. Steve Williams @RegenBeef broke it down: Input control. Rotational grazing. Forages that match the climate. With the right stewardship, El Salvador can outproduce the factory meat model—acre for acre—with a cleaner, more sovereign system. Sergio saw it. @maxkeiser and @stacyherbert saw it. The people are ready. The land is waiting. We’re not here to export beef. We’re here to restore it. To help El Salvador build its own regenerative supply chain—from the soil up. Because when cows eat well, people eat well. 🇸🇻 And when people eat well, nations rise. @modernTman
USDA paid out hundreds of millions to fake nonprofits and ghost kitchens. But raw milk? Still banned in half the country. They don’t fear contamination. They fear decentralization. 🥛 Find real milk near you: image