Such a great ad by Nike $NKE
Stock may be down, but ish like this gives me more faith. Makes me want to buy more, not sell.
As for the actual products, I'm happy with my numerous Air Max, Pegasus and Free.
Earlier this summer I watched a marathon in the city I live.
The running shoe business is a very competitive one. Nike got a head start when they dropped the first Vaporfly. The first shoe with a carbon plate. The carbon plate is used almost like a spring which returns more energy than other alternatives when hitting the ground.
At first many people were dismissive by claiming they either don't work or it was a kind of mechanical doping which should be forbidden. Two camps.
As time passed and enough data was collected by independent parties it clearly showed carbon plates work.
World Athletics also layed down some ground rules that need to be considered for a shoe being a valid to run and break records in.
These days every major brand has a carbon plate shoe. Adidas, Hoka, Brooks. You name the brand, they got it, but Nike was first. This is the kind of innovation Nike needs to be doing. Dropping hard ish out of nowhere.
Back to the marathon...
This is not statistically correct by any means since it was just me eyeballing what the top people were using. I saw a sea of Nike Vaporfly, Alphafly and Pegasus. Total domination by Nike. Followed by Adidas, Asics, Hoka, Brooks, On. My point being, even if the sentiment around Nike stock is ish, people are still buying their products. For better or worse I haven't sold a single share!
