Good branding isn’t about standing out. It’s about standing somewhere.
Oyl Miller
oyl@primal.net
npub1fd7y...zf5f
🎥 Writer | Creative Director
🏃♂️ Former @WiedenKennedy—crafted ads for @Nike
🏀 Bridged sports and Web3 with @nbatopshot and @dapperlabs
📌 Early @Pinterest adopter—1MM+ followers and counting
⚾️ Tried out as a pitcher for @MLB—threw heat, caught dreams
₿ Spotted Bitcoin in Tokyo, circa 2010—early observer, forever curious
We used to chase relevance. Now relevance chases clicks.
Clarity is overrated. Confusion makes people curious.
NO WAY
All brands tell the truth eventually. The good ones do it on purpose.
Deadlines make better muses than inspiration ever did.
If it reads perfectly in a deck, it’ll die politely in the world.
Brand voice is what’s left when the campaign ends.
AI isn’t creative.
But it will make liars out of everyone who isn’t.
“Relatable” is the death of remarkable.
Every brand says “we’re different.”
The great ones act like they’re right.
If your idea works in a deck, it probably dies in the world.
If it scares the deck, it might save the brand.
If your idea works in a deck, it probably dies in the world.
If it scares the deck, it might save the brand.
Advertising isn’t about getting attention.
It’s about earning permission to never leave someone’s head.
GAME 7 BAYBEEE
Wow how are you not tagging up there
Clutch Roki
Need a Yamamoto gem tonight
Your brand is not your logo.
1980s baseball coaches LOSE THEIR MINDS when they find out Canada might win the World Series!!