The brief: fast, bold, decisive.
The payment: slow, soft, and hiding under a blanket.
Oyl Miller
oyl@primal.net
npub1fd7y...zf5f
🎥 Writer | Creative Director
🏃♂️ Former @WiedenKennedy—crafted ads for @Nike
🏀 Bridged sports and Web3 with @nbatopshot and @dapperlabs
📌 Early @Pinterest adopter—1MM+ followers and counting
⚾️ Tried out as a pitcher for @MLB—threw heat, caught dreams
₿ Spotted Bitcoin in Tokyo, circa 2010—early observer, forever curious
Clients love “ASAP” on the brief and “radio silence” on the invoice.
MLB has Ohtani redefining physics.
The NBA has players redefining PTO.
Baseball didn’t beat the NBA.
The NBA benched itself.
Imagine telling someone in 2015 that the World Series would out-rate the NBA Finals.
Imagine being right.
The NBA has load management.
MLB has Ohtani hitting 50 bombs while rehabbing his arm like a superhero.
W+K Tokyo taught me this:
Don’t chase the brief. Chase the feeling no one asked for but everyone needed.
Great creative direction can be summarized in five words:
More truth. Less compromise.
A CD’s real job? Protecting the idea from everyone who wants to make it normal.
A great creative director doesn’t pick the best idea. They create the conditions where the best idea becomes inevitable.
Creative direction isn’t taste. It’s having the guts to say “no” 99 times so the one “yes” can change a company.
Standing out isn’t hard. Most people are too busy sounding the same to even try.
Creativity isn’t about being clever. It’s about saying the real thing in a way no one’s heard before.
Truth is the only unfair advantage left in advertising. Everything else is just a template.
Creativity isn’t decoration. It’s how you smuggle the truth past people’s defenses.
Most brands are lying politely. Good copywriters tell the truth impolitely.
Trying to drum up funding to enter an AI film contest. I’m hungry to get my work on a bigger stage.
The cost to produce a :60 broadcast-quality commercial just went from $500,000 to $5. Every ad agency, production house, and indie filmmaker built on friction, time, and cost just hit zero.
Being "early" to AI video doesn't mean you're using the tools. It means you've stopped thinking like a traditional filmmaker.
Your $100M film budget is no longer a moat. It's a vulnerability. The new currency isn't capital; it's taste and iteration speed.