If you want to use less water, and have less GHG emissions, and use less land, you donβt target vegans, obviously,β McGuinness said. "You have to target meat eaters and get them to try your product, but you donβt get them to try your product by insulting them."
Plant Based News
Impossible Foods CEO Says The Plant-Based Sector Became Too 'Woke And Partisan'
Peter McGuinness, the current CEO of Impossible Foods, has said that the plant-based sector was previously too βwoke and divisiveβ
