David Goggins on Instagram: "It’s so easy to be great nowadays. A lot of people want to level up in this world simply because they think they deserve it or are entitled to it. For those who truly do want to level up, one of the best ways of doing it is by sometimes seeking out opportunities where misery is calling your name. The more miserable the task is in front of you, the harder you must become. This isn’t some macho bullshit, this is a proven tactic that works. So don’t wish it away, welcome its presence. When you stop thinking that something sucks, it does. You shouldn’t want to be normal. The standard for normal in today’s world has changed. Normal is just the new word for weak. Don’t get it twisted - while I am talking about working out in the video, this definitely isn’t just about working out. Very few people go after anything anymore like there is no tomorrow. Those who do are the outliers and are often looked at or perceived as crazy. They are not crazy, they’re just not you. Like I always say, my message isn’t for everybody so if you get offended, I am not for you. I am for those people who are searching for greatness inside themselves. Stay hard!"