“Words and magic were in the beginning one and the same thing, and even to-day words retain much of their magical power. By words one of us can give to another the greatest happiness or bring about utter despair; by words the teacher imparts his knowledge to the student; by words the orator sweeps his audience with him and determines its judgements and decisions. Words call forth emotions and are universally the means by which we influence our fellow-creatures.” - Freud