My dad made wine as a hobby and had a vineyard. I didn't know anything and thought he would teach me how to do it. He kinda did but it wasn't until I invested my life savings that I realized he had no idea what he was doing and I had to figure it out myself.
I just said yes to an opportunity presented to me and went out and made it happen.
I wasn't on Twitter, didn't know about Bitcoin and specifically DIDNT want to sell online. Now those things are my entire business.
When I learned about bitcoin, I found out that there were other bitcoiners on Twitter, so I got on, started talking and they asked to buy my wine with Bitcoin.
That kinda just steamrolled organically and that's where I am today.
I've never paid for advertising and I don't try to sell to normies.
The size of my business is capped by this, but I'm happy with what I have and what I do and that was my goal for starting a business in the first place.
Whatever you want to do, just start doing. You can't plan for where you'll eventually end up, you just have to start.