“Yes, a 2008 study by Rapleaf found that young women are the primary drivers of virality and adoption on social networks. While young men and women sign up at similar rates, young women are significantly more active, spending more time on platforms, sharing more content ("throwing more sheep"), and using social networks for relationship-building.
This high level of engagement by young women creates a powerful network effect. As the study concluded, if a new social platform wants to go viral, it should target women, because their adoption and active participation are key catalysts that pull the rest of the user base into the network.”
Summation by Auren Hoffman
Men are from Video Games, Women are from Social Networks - Summation by Auren Hoffman
The gender gap on social media is growing It’s no shock either that men and women act very different online. The web is an extremely social mediu...
