When I was a kid in Indiana, we washed my dad’s black station wagon while Paul Page’s voice carried the Indy 500 through our garage radio.
From near 71st Street, if the wind cooperated, you could hear the actual race in the distance.
This year I watched the Indy 500 live for the first time — and started thinking about how a regional ritual became a billion-dollar global spectacle.
From the Radio in the Garage to a Billion-Dollar May


From the Radio in the Garage to a Billion-Dollar May
How a regional ritual became a global spectacle — and what that says about modern attention, money, and identity.


