A few days ago, we took the Vienna to Bregenz RailJet from ÖBB to reach Innsbruck. Due to some changes, we received a free upgrade to the 1st class, right next to the restaurant, with wonderful seats for longer journeys. It was too early for us to get crazy with the draft beer, since it was 6:30 in the morning, but it seemed we were the only ones with this specific opinion, tho we were also the only ones with a kid.
As a bonus, the weather was all over the place, which made the trip even nicer.