Nahatlach Provincial Park. While much of it remains scarred from the fires of 2021 where Lytton,BC burned, still so much beauty remains.

Its is CRAZY how far a brand can get you. We started a brewery (House of Funk) that is ultimately failing, but we did our best and launched incredible beer and coffee, along with unique imagery and packaging. Despite failing and now being up for sale, the brand we built opened doors to new opportunities that we couldn’t foresee or been able to enter without the hard work we did from day one. 
FUNK Coffee Bar: The owners of Bentall Center in Vancouver wanted to create amenities for tenants that make it more appealing to sign leases. They envisioned a large expansive cafe which did happy hour beer at night. Being the only shop that did really good coffee and beer in town, they built a location with us in mind, and offered us a sweetheart lease deal which we would never had been able to get if it wasn’t for our brand. This cafe has ultimately acted as a launchpad to the coffee business thriving. House of Lager: A multi-billion dollar development project was about to break ground in Squamish, and the developers wanted a brewery attached to their presentation centre to be able to talk shop with potential residential buyers after the presentation centre. Their GC, upstairs from our humble brewery, really loved our beer and brand, and introduced our team to the developers of Squamish Oceanfront.

Over the years, our brand has become disjointed, with the brewery failing, and the coffee business being the business that is thriving. So we’re relaunching everything for scratch, FUNK coffee, FUNK coffee bar, and the upcoming FUNK listening bar (shhh!) will the cafe that lives on, all powered by Bitcoin treasury, events and customers.

My advice to builders is do NOT make brand an afterthought. People need to understand what you are about, and how it relates to them. Done well, doors will open in ways that you could never have imagined. Especially with Bitcoin companies, technology is usually considered first and Brand is often an afterthought, but this is not how we are going to scale adoption. People need to think you are cool, and that you fit their lifestyle in order to want to relate. Think about Cash app and how sick their brand is, I WANT to be a user of this over something like Venom.

Disruption as a brand value icon.

Roasting & serving low time preference coffee since 2019.

New logo who dis?

There will be signs…

Dark roast is fiat coffee. We’ve been sold a lie that coffee should “taste strong” (burnt) but the reason starcucks roasts like that is so poor quality beans taste consistent(ly bad) and your 17 year old barista can’t fuck up the extraction. Quality beans, harvested ripe and processed with care from a uniform crop should be naturally sweet, and flavourful. Real coffee, like real money, should be transparent and traceable. Proof of work in every sip.

Confused about why @jb55 was building Notedeck? I was, but his chat this week @ FUNK cleared it all up for me. We talked about some of the biggest issues facing nostr today and how he envisions Notedeck becoming the browser of the new internet. https://www.youtube.com/live/qz0EhL2bMmY?si=2YN8sfcMlbxGsN76

🟣 BTC Van Meetup 025 with @jb55 of @Damus to talk Nostr and Notedeck! 📹Live-streamed on YouTube @BTC VanCity and nostr @FunkCoffee ✉️RSVP:

Meetup

Bitcoin MeetUp 025 - JB55 aka Will Casarin founder of Damus (NOSTR), Wed, Jun 25, 2025, 6:00 PM | Meetup

Come hang out at Funk Coffee in downtown Vancouver for a laid-back evening with William Casarin, founder of Damus — the social app built on Nostr...

@jack mallers what’s the reason for Strike being in over 100 countries but not Canada? Is it a regulatory hurdle? Wouldn’t be surprised 😒

We’ve held such awesome meetups at the coffee bar with amazing guests over the year, and I’m going to start recording and posting all of them going forward, for the content! Last night Seb Bunney chatted about Bitcoin & Authenticity, and how we can use Bitcoin as a spiritual tool to get us back to the things that matter in our lives. Enjoy! @BTC VanCity

Me to nocoiner friends

It was pretty cool to see Mayor Ken Sim show up at the party and buy a bunch of pizzas for everyone. It’s one thing to come to meetups while on the campaign trail, but another to just show up to hang out and eat pizzas with plebs!

Great @BTC VanCity Pizza party today at the cafe, looking forward to the meetup next Wednesday with Seb Bunney!

It’s more than just coffee, it’s a vibe. 🤙

Being moderately technical and usually up to date, when gen-Z friends struggle with technology, nothing brings me more joy than calling them boomers. I’m probably just grappling with getting old myself 💀

@BTC VanCity meetup recording from a couple weeks ago! @Roberto Rios (Peruvian Bull) Shares his thoughts on Macro, and the endgame for the dollar. I intend to record and share all of our meetups with presentations or interviews moving forward! I hope you enjoy!

I was very excited m to see Web Summit being held in Vancouver for this first time: putting our city as the meeting place for people working on revolutionary ideas. Quantum, AI, high tech manufacturing! Crypto? Blockchain? Where. Is. Bitcoin? While states sign bills into law, and 100s of companies and new business models are created as Bitcoin becomes integrated into the financial system, there seems to be a total lack of awareness of something that we understand is as big , if not bigger than AI. It’s a bit of a reality check as to how far outside the zeitgeist bitcoin actually exists in the tech world. It makes me want to rally and throw a bitcoin party during web summit to let people know that we are here, and to maybe open some minds perhaps a moment earlier than they inevitably will be.