Timeless wisdom:
“When the time comes to buy, you won't want to"
Coined by veteran market analyst Walter Deemer, active in the market since the 1960s-1970s, published in 2019.
His book highlights how the best investment opportunities often feel terrifying because of widespread fear and negative headlines.
This psychological paradox stems from natural behavioral biases:
Panic at the Bottom: The best times to buy are during market crashes, recessions, or capitulation events. Instinct tells you to hide, wait, and protect your cash rather than catch a "falling knife"
The book compiles 64 of the most insightful quotes from his 50+ year career, to highlight how human psychology makes it incredibly difficult to invest at major market bottoms.
