Embarrassment is a highly unexplored emotion

Most runners don’t have an undertraining problem… they have a poorly structured training problem. If your mileage keeps going up but your body isn’t… you’re not progressing — you’re overreaching. Build the 4 pillars: skill, strength, intensity, recovery and watch your athleticism and running improve with LESS volume. Do you think high mileage is overrated?

This isn’t a normal ultra. It’s 150 km across one of the most surreal landscapes on Earth — dunes, limestone sculptures, star-filled skies, and four days of moving as a team. No cut-offs. Walking encouraged. Full support. A true desert expedition. In March 2026, we’re guiding 20 runners through the White Desert of Egypt. If you want in on this journey… Comment “DESERT” and we’ll send you the info. . . . . . . #desert #ultra #running #whitedesert #egypt #travel #backpacking #running #trails #fyp #explore #adventure

No man has the right to be an amateur in the matter of physical training. It is a shame for a man to grow old without seeing the beauty and strength of which his body is capable - Socrates

Most people think ultras require huge mileage, endless long runs, and sacrificing your entire life to training. The truth? You don’t need anywhere near as much volume as you’ve been told. Ultras reward efficiency — strength, hills, smart pacing, and knowing how to fuel and walk well. Train smarter, not more. Your body will thank you on race day.

Road vs trail — two worlds under one sport. Road running is predictable, pace-driven, and perfect for building speed + fitness. Trail running is dynamic, skill-based, and turns running into an adventure — every step is different. There’s no “better”… just different tools to make you a stronger, more well-rounded athlete. Which do you prefer — ROAD or TRAIL? 👇 Drop your answer.

No man has the right to be an amateur in the matter of physical training. It is a shame for a man to grow old without seeing the beauty and strength of which his body is capable. - Socrates

Insignificance is significant

Fortune favors the brave

More people can do ultras than you think

Most people assume ultras are harder because they’re longer… but in many ways, a 50–60 km trail ultra can feel easier than a fast road marathon. You move slower. You walk when you need. You fuel more. You’re surrounded by nature and community, not pace anxiety. It stops being about speed… and becomes about presence, patience, and problem-solving. If you’ve ever felt drawn to the idea of going further — you might be more capable than you think. 👉 Which sounds harder?

Walked around Giza all day. Life is good

Love your mother. They won’t be around forever

Greece islands are something else for your health, vitality, and connection

Montenegro

Coached Joel for 4 months to do this monster run. Furthest he’d gone prior was 42.2km

1-5% of your income should be the bare minimum we buy in bitcoin every month

When you’re 100% grateful in the moment, there is no fear

Reminder to embrace your cringe (and watch every sunset you can)