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Jake Woodhouse
jakewoodhouse@primal.net
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Helping Australian small businesses start with AI. I assess 5-10 weekly and share insights. Host of The Jake Woodhouse Podcast.
Building myself a workflow that will compress the time it used to take a producer and editor of my podcast by 10x All due to AI
What I Learned Assessing 5 Australian Businesses for AI in 10 Days (JWP 121) Ten days ago I sent an SMS to my warm network offering a free AI Business Assessment. Five business owners said yes. By Friday, I'd run five 20-minute calls, delivered five custom AI roadmaps, and identified between $1,560 and $17,400 of monthly value waiting to be unlocked. Lewis, a construction and landscaping director in Melbourne, replied: "What once felt overwhelming now feels exciting." This episode is the story of those 10 days — the SMS that started it, the five calls, the numbers, and the offer that's now live at: Chapters: - 00:00 — Lewis testimonial - 02:00 — Why I paused The Durable Man - 04:30 — The Deloitte stat that flipped a switch - 06:30 — The SMS experiment - 09:00 — The five calls - 14:00 — The numbers - 17:00 — The system: Zoom → Claude → Gamma - 19:30 — The offer & the guarantee - 22:00 — The Rova experiment and AI slop - 25:00 — Final thoughts & how to take this up In This Episode: - Why I paused The Durable Man and what my wife saw that I didn't - The Deloitte Nov 2025 stat that flipped a switch (1 in 3 Aussie businesses don't know where to start with AI) - The 60-word SMS that got an extraordinary reply rate - Five businesses, five roadmaps: - Mat (landscaping) — automating labour metrics on invoices - Lewis (construction & landscaping) — AI for design mockups - Paul (retail) — winning back time for marketing across 300 suppliers - Tom (mould inspection) — compacting 12 hours of reporting - Pete (accounting) — $17,400/month of billable time leaking into admin - The system: 20 min Zoom → Claude → Gamma → 48-hour PDF - Why the report pays for itself in month one (and why I'll refund if it doesn't) - The Rova experiment and why human stories still beat AI slop The Offer: AI Business Assessment — $999 AUD - 20-minute Zoom call - Bespoke PDF report delivered within 48 hours - Two tiers in every report: 4 low-hanging-fruit you can implement this week, 3 longer-term projects worth scoping - Report-Pays-For-Itself guarantee — full refund if the monthly ROI identified doesn't exceed the cost Book yours: Links & References: - Via this gdoc: Take Action: 1. Run an Australian business? Book a call at 2. Know someone who would benefit? Forward this episode. Connect: - Web: - Email: hi@jakewoodhouse.io The gap isn't access. It's knowing where to start
New podcast direction discovered this week Recording episode this weekend for release early next week 🙏🏻
Whilst it’s true that AI has hugely compressed the the iteration for a solo entrepreneur Idea> customer discovery > initial product design > offer validation > pricing > launch The defensibility I think will come from - brand (people buy from people) - execution attention (people don’t always have time to actually take action)
When things move, they can move fast… - Weekend: studied a report by Deloitte on AI adoption in Australia, which stated 1 in 3 small businesses had no idea where to even start with AI - Monday: sent 20 or so sms to warm network with Hi xxx, How are you? I'm launching something new and want to test it on people I trust first. It's a free AI Business Assessment — you get a personalised report showing exactly where your business should start with AI and which tools will move the needle. Takes 20 mins of your time, normally $1k, free for my first few. Let me know if that’s of interest? Thanks Best, Jake - Tuesday: hosted and recorded 4x calls - Wednesday: created 4x reports, with the transcripts, bespoke to their scenario, and all recommending 4x “low hanging fruit” options, and 3x longer term AI implementations, and sent over - Thursday: already received 1x testimonial “Working with Jake was exactly what our business needed. As a construction company, the idea of implementing AI felt daunting and we had no clear starting point. Jake took the time to understand our operations and delivered a detailed roadmap outlining the right AI tools for us and a clear, step‑by‑step plan for integrating them. What once felt overwhelming now feels exciting, and we’re confident about bringing AI into our business.” Friday: aim is to finalise an offer, landing page, and pricing The future: - website update - podcast episodes to produce - direct outreach - ads All whilst homeschooling, renovating, and organising a trip… Sending good vibes all. A relaxed evening on the sofa badly needed! 😅
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jakewoodhouse 2 weeks ago
Yday I stumbled upon a marketing channel that has never before been available to small business owners I am calling it “content to call” It leverages the latest forms of AI, and delivers cost effective leads, of much higher quality 👀
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jakewoodhouse 2 weeks ago
What a few weeks of iteration I’ve been through… - small business acquisition from a boomer - digital productisation of your life lessons - AI implementation opportunities Trial. Error. Trial. Error. Trial. Error. Always iterating Key lesson: the humanistic leverage one’s relationship with their wife enables is huge Let’s see where it goes Ps - pod on pause whilst this process plays out 🙏🏻
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jakewoodhouse 3 weeks ago
I guess it’s no surprise that the year AI has proliferated in my life in terms of usage My book reading habit has slowed down dramatically
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jakewoodhouse 3 weeks ago
ChatGPT updating privacy terms to include ads Next big digital product market about to kick off