A bad sales hire costs more than their salary. It costs you: accounts mismanaged, relationships damaged, market feedback ignored, and 6-12 months of lost pipeline. The root cause is almost always a misalignment between what the role actually requires and what the candidate was evaluated on in the interview. Hiring for charisma when you need process discipline. Hiring for industry knowledge when you need learning agility. A sales competency framework aligned to your specific sales motion is not HR bureaucracy. It is risk management. Building your sales team and want to get the hire right the first time? At Stormberry, we help organisations design sales competency frameworks aligned to their actual sales motion. Visit us at stormberry.as/sales