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I didn't write this - the part that starts in bold below was written by my brilliant client Jolyon. We're Bitcoiners and Nostriches, we are on the fringe. We don't need approval, we don't need permission. Fuck the banks, fuck the government and fuck Bitcoin Treasury Companies. Let's keep building outside of their walls “𝗣𝗼𝗽𝘂𝗹𝗮𝗿 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝘀 𝗮 𝗰𝗼𝗻𝘁𝗿𝗮𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗲𝗿𝗺𝘀. 𝗜𝗳 𝗶𝘁’𝘀 𝗽𝗼𝗽𝘂𝗹𝗮𝗿, 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗰𝘂𝗹𝘁𝘂𝗿𝗲.” Vivienne Westwood said this in 1996, and it still lands like a punch. We talk about 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 all day in marketing. Brand culture, youth culture, company culture… but what she’s really saying is that true culture isn’t built for everyone. It starts on the fringes, not in focus groups. “𝗔𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘄𝗼𝗿𝘁𝗵𝘄𝗵𝗶𝗹𝗲 𝗵𝗮𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲𝗲𝗻 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲𝗱 𝗯𝘆 𝗮 𝗺𝗶𝗻𝗼𝗿𝗶𝘁𝘆.” Vivienne never chased mass approval. She built worlds that attracted the right kind of people and let the rest catch up later. That’s the energy every modern brand could learn from. You don’t create culture by blending in. You do it by standing for something so specific it makes most people uncomfortable. Or as she put it: “𝗡𝗼𝘄𝗮𝗱𝗮𝘆𝘀, 𝘄𝗲 𝗹𝗶𝘃𝗲 𝗶𝗻 𝗮𝗻 𝗮𝗴𝗲 𝗼𝗳 𝗱𝗲𝗺𝗼𝗰𝗿𝗮𝘁𝗶𝗰 𝗲𝗻𝘃𝘆, 𝘄𝗵𝗲𝗿𝗲 𝗲𝘃𝗲𝗿𝘆𝗯𝗼𝗱𝘆 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗹𝗼𝗼𝗸 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗮𝘀 𝗲𝘃𝗲𝗿𝘆𝗯𝗼𝗱𝘆 𝗲𝗹𝘀𝗲, 𝗼𝗿 𝗲𝗹𝘀𝗲 𝘁𝗵𝗲𝘆 𝗳𝗲𝗲𝗹 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲. 𝗕𝘂𝘁 𝗜 𝗳𝗲𝗲𝗹 𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝗶𝗳 𝗜 𝗹𝗼𝗼𝗸 𝗴𝗿𝗲𝗮𝘁.” That’s not ego. That’s conviction.