You're wrong with that example. Volkswagen the company paid billions of dollars in fines after pleading guilty to criminal charges, and on top of that, Volkswagen employees and executives were also charged with criminal charges. For example, engineer Oliver Schmidt was sentenced to 7 years in jail and served half of it before being released on probation. I'm not arguing anything fundamentally new. I'm arguing that we should increase the effectiveness of penalties like this by throwing more people in jail with harsher sentences.