have a feeling the internet is going to end up in two camps thanks to AI
1) mostly everything is going to be open, but it will have advertisements and you will simply pay up by watching them to unlock content
2) if you value your time and don't want to deal with advertisements, you simply pay a subscription or microtransaction for an ad-free experience
either way content creators/media/businesses require a good distribution channel and brand, which is largely the moat at the end of the day
best time to start thinking this way was pre-AI, the next best time is now