Facebook is great at one thing: Finding people who buy new shit. They're the number one contributor to the fiat hamster wheel of consumer goods. You build something mid, run some ads, and people buy it. It looks like product-market fit, but most of the time it's a false positive. You bought the customer, not their loyalty. Now take a Bitcoin product. It's really, really, really hard to get your first customers. No shortcuts. No ad magic. Just trust and proof of work. But when someone does buy, it's not noise. It's signal. Bitcoiners don't part with their sats for hype. They do it for consistency, quality, and conviction. That's the benchmark. Not the first sale. The second. The third. The moment someone tells a friend, not because they were asked, but because they care. Building for Bitcoiners is hard. But it's worth it. The flywheel is real. Once you prove you're worth the sats, it starts spinning.