No doubt! Attention doesn't last past the first 10 google search results for most people unless their curiosity is piqued. So if someone hears "nostr" on a podcast, tv, in conversation, whatever, and thinks "wtf is nostr?" they should be able to google that & have enough top results to get a grasp on what it is, how it works, and why it's important. The concept being more, rather than convincing people to try something, simply be ready for when they're ready.