Very often in life you're presented with 2 choices that are the same choice, aka "Concrete Duopoly" (or faux-choice). In other words, you are presented with options that seem like choices but ultimately lead to the same outcome, creating an illusion of freedom. Here are some examples: - Coke vs Pepsi - differentiated marketing, same bottler networks in many regions. - Visa vs MasterCard - same four-party rails; banks issue both; fees/margins converge. (My favorite is when bank tellers ask me Visa or MasterCard?) - iOS vs Android (Google Play) - two app-store sovereigns; 30%->~15% effective take; policy levers shape behavior. - NVIDIA/AMD (discrete GPU) - CUDA moats vs open alternatives; both sell into same OEM/channel economics. - PlayStation vs Xbox (consoles) - exclusives/online services; third parties code to both, consumers pick one. - Two-party systems (US Dems vs GOP; UK Labour vs Tories) - donor networks, ballot access, debate rules, districting; policy oscillates at the margins while core machinery persists. The main reason you are presented with fake choices are: - Monopoly optics management: Two logos reduce antitrust heat while preserving coordinated stability. - Barrier to Entry signaling: "Market is saturated by two giants" deters entry. In other words, pseudo-choice is how systems scale control without provoking revolt.