I suppose either would work. Blossom is probably more reliable since the excalidraw file can be pretty big. But the file is also pan text so you could potentially store the whole thing in an event. Most relays would likely reject it for size though. You could of course build a relay that just handled these events though.

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I just forked a blossom server and added a whole frontend. I think I can pretty easily add a link from .excalidraw files that just opens excalidraw with that data loaded. Work in progress, a lot of stuff is broken so I haven't shared yet: The blossom parts all work because they did before I forked it. I just added the frontend. Before it was just a blossom server.