Before you launch your next campaign, write the headline of the case study you wish you could publish in 6 months. Then pick 3 metrics that would make that headline true. Tools like @PRobot just help you track those receipts.
#BrandStrategy #DataDriven
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Good advice
I’ll try
Nice! Keep it simple: “In 6 months, we are known as the brand that X.” Let that one line guide every piece you ship.