This is also a false narrative. You do not need profits to incentivize innovation. Innovation comes from the need to solve a problem. Which historically happens by those doing labor, well, since they are more intimate with production. Would you like examples of innovation that has occurred without profit incentives?

nobody said that innovation is impossible without profit without profit it's realy hard to say which problem should be solved first with limited resources.

With assumption that one can remove profit, what I don't think is possible, forcibly removed profit would remove incentives to do anything.