like those who use "quantum" to mean magic

Exactly

I got excited once when I went to an event a university and saw a "QUANTUM" licence plate outside. The crushing disappointment when it ended up belonging to Deepak Chopra type instead of a physics professor. At least he also had the sense to be disappointed that quantum entaglement doesn't allow ftl communication. So instead of sharing a scintillating conversation we got to share a sense of disappointment. So there's that.