For anyone confused, here’s why people use TikTok:
1. The algorithm. It responds to your preferences instantly on new accounts. It is probably very simple compared to algos like insta with ulterior motives. TikTok’s algorithm can be trained to show you anything afaik. The search integration is slick.
2. Long form vertical video. They DO NOT want six second videos. They use tiktok as vertical youtube. Most tiktoks are 30s to 5 minutes depending on the topic. And the search recommendations encourage you to deep dive on topics instead of scrolling to the next short. I spend dozens of minutes on individual topics before going to the home page again.
3. The livestreams. It’s like omegle x zoom. You can have some of the most enjoyable social experiences you will have on the internet. With micropayments analogous to sats, creators are making thousands of dollars per month with livestreams that have under 100 viewers.
4. Huge for creators: the video editor in app is extremely powerful. For many tasks, you simply don’t need a more capable editor.
This should make it clear that something like DiVine isn’t even targeting the same audience. If you want to succeed in that market, you can’t act like a boomer.
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