I think the point was more to make us look more humble, we are just “plebs”, but in fact the word is so derogatory that calling us a bunch of “cunts” is on a similar level, maybe slightly worse. I don’t understand how this can ever give us a good look outside of our bitcoin bubble, even if we go with your explanation Ben. Obviously I wish all bitcoin businesses like @Plebeian Market all the best, but a brand name like that has a dreadful look outside of our bitcoin community bubble.