For starters there's the assumption that you can use the following words with normies; -Protocol -Relay -Bunker -NIP -Keypair -Secret -Signature -JSON -Event -Auth You just cannot. You can get away with introducing maybe one easy-to-grasp concept, like how Snapchat came up with Stories, but that's it. (Maybe there's some very lightweight way to present relays that doesn't include the word relays.) The rest you have to abstract away more or less completely, and once done so the experience has to speak for itself. Nostr is so dev-heavy right now.