I think nostr would be prime for that, and you could utilize relays or create your own feed for content you want rather than saying I don’t want them to utilize the nostr protocol
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I posted in the Fold Discord and someone immediately took a shit on on nostr. It’s like talking to a nocoiner about bitcoin. 
remember when Friendster gave MySpace a run for the money?
This will all evolve too.
That's why I said I don't want them "in my social media", not "in my protocol" (?). No need to have commercial spam on my Damus/Primal/Iris/Snort... feed. Let them make apps based on Nostr specific for that.
They are on Discord, enough said.