Eh. There’s always a niche for internal reflection but bitcoin is different. The developer, entertainment, and literary industries are built. Companies are trying to build an industry on top of bitcoin. Using bitcoin as a settlement layer is the utility that would widen adoption over time. Companies are being opportunistic and trying to have first-mover advantage, bitcoin’s biggest hurdle to overcome is the one that we like most about it, volatility. You’re a genius for accepting bitcoin as payment today but a fool when tomorrow comes.