Sure. It's never simple. PayPal did not want to add Bitcoin. But they saw Square's CashApp profits in their 10K SEC filings... and they could not ignore it. They would be failing in their fiduciary duty to shareholders if they had. Investment Banks hate Bitcoin, but they saw how much money they could make with the ETFs... and they could not ignore it. Retail banks absolutely detest Bitcoin, but they saw their clients going to exchanges, they saw exchanges competing for deposits... and they could not ignore it. ...and so on. I see a similar, gradual path for message app integration.