Bandcamp exists for almost 20 years now. Most of the singles and records there you can buy in a v4v model. They have a great weekly radio show for discovering new music. The problem is not in the artists or their lack of better distribution platform the problem is in the consumers. Why does anyone have a Spotify account? I never used it.

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I hope that is true. My concern is that v4v distribution model and only a low fee platform (bandcamp takes 10%) exist for long enough without affecting the dominance of Spotify or YouTube. Even on nostr I never saw someone sharing a bandcamp link. I also do not have a new yorker account, so I cannot get from the article what is different now.
I tried shaming (reasoning) people off the spotiy countless times, and succeeded zero, because “don’t make me think” Bandcamp+soundloud myself since years
Right, having a fairer platform and a v4v model, even better quality music, is obviously not sufficient for people to switch.