It's a delicate balancing act - the algorithms on all big social media now reward controversy above all, so you need that in order to expand, but too much and you go down in flames. And success makes people reckless so there are fewer guardrails as your presence grows. I think Jay is the latest casualty of that but I have noticed more accounts getting massacred of late, so there may be another censorship wave, notwithstanding Elon's lies about free speech on his platform. PS: I hadn't actually seen that post you mentioned but I do recall Jay saying how his online persona forced him to take more risks for the sake of his audience, so I am not surprised. It's just that in today's (impossible) climate, it is so easy to overstep the bounds.