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‘Value’ transmission means are becoming fully artificially crafted, fast improving quality, cheap to produce, and over-available... as happened in the 20th century with processed foods. Do they add value (fulfillment of hungry, nutrients, calories) – of course they do! But in time market –and regulators— evolved to introduce concepts/labels such as bio, organic, protect designation of origin, locally produced, artisanal crafted, etc. to allow clients/users to identify/filter better BEFORE consumption. So concepts as hpub (a human-npub) would appear without problem, giving value to the imperfections, low production-quality, grammar errors. Roles as specialized influencers, blogs, mailing list, (either humans or robots) will be required to become more synthetic to deliver key value out of a noisy value-saturated environment.