It’s a game of numbers.
The more people come the more some will stay, until it hits a critical mass that can grow on its own after.
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It's hard to reverse a negative first impression, so I believe it's better to ensure at least minimal usability and comfort before promoting a service. Besides, it's difficult to recommend a social platform (whether a microblogging app, messenger, or anything similar) if users aren't confident that their direct messages will actually be delivered.