I think its a mistake, given that there already is a big, well established world of exchanges, wallets, services etc. out there that function under the 1.00000000 BTC paradigm, and simply will not change given the sizes/volumes involved. I.e. its financial markets vs retail perspectives, and now this retail perspective is trying to claim a thing the financial market perspective had a hold of since day 1. Organically a sollution already emerged in the form of sats (whilst 'bits' clearly lost that fight). Jack's effort would have been better spend at either getting the sat symbol into unicode, or addopting the lightningbolt (U+1F5F2).