In Brave New World, Aldous Huxley envisioned a society where conditioning and artificial happiness reigned supreme. Through methods like hypnopaedia, ectogenesis, and soma, the World State maintained control and ensured stability. Today, we can draw fascinating parallels to our own world. Our smartphones and screens have become modern-day equivalents of soma, providing instant comfort and distraction. We’re conditioned by our devices, often developing Pavlovian responses to notifications and constant information flow. Just as the World State suppressed older literature to maintain control, we also see a shift in how information is consumed and filtered today, often leading to echo chambers and passive absorption. It’s a thought-provoking lens through which to view our own society and how technology shapes our behavior and culture.