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That's measuring from an ATH to a dip. It doesn't mean it won't go up again. Dollars won't. It's still scarce, still movable, still able to be held in self-custody. Store of value isn't just about exchange rate or purchasing power on a given day. It's also about funds you can hold and move without permission, without widespread or targeted confiscation at the flip of a switch. I'm sure you know all that. But my message to newbies isn't much about NGU. That's just a bonus. It's about sound money, even if that's a harder concept to get across. It's not a stock. It's money. I tell them I'd be happy to see it plummet, so we can buy more. But, you make a good point. If all we're sharing is that it always goes up, they'll be unprepared when it doesn't.