I believe this should be extremely opinionated with people using lists that they trust, and projects not being directly shown but verified by curators of the lists.
Of course there can be DNS/GitHub/etc verification.
The benefit here is you can choose who’s list.
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Right. We can do it pretty "manually" for now, but good WoT systems will make this basically automatic soon.
got a suggestion for lists NIP here: 
GitHub
nips/93.md at decentralized-lists · PrettyGoodFreedomTech/nips
Nostr Implementation Possibilities. Contribute to PrettyGoodFreedomTech/nips development by creating an account on GitHub.
Ah, gotcha with the lists.
That 'central' curator is multiple people you follow who create them.
So I guess the page would be basically empty, until you follow 1+ people, where at least one has made a list of projects to fund.
(I guess you could have a few 'site selected lists' to make the page not totally empty, where a message would say to the user, "These are people that we trust to showcase projects they want to highlight to receive user-funding. You should follow people you trust and see their selections on this page."
It could also present you with "These projects have been on multiple lists" to help you narrow down what projects to fund.
This would result in, basically, a decentralized version of OpenSats from the looks of it.