Oh no, I like that they're doing it. It's just ironic, and in terms of marketing effectiveness to drive retail fomo, I would guess an uphill battle at best.
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I think Monero/Zcash will significantly outperform Bitcoin in the coming years.
It takes a lot of money to move a $2T market cap and the writing is on the wall that privacy/zk is the next big speculation narrative.
Zcash will probably do better because there's CEX on ramps, but I prefer Monero.
Good luck with that.