No, that's ordinals. They are bad. The block chain is not cloud storage. Instead of spamming the block chain with images, you can put a pointer (like a short url) to them. Smart contracts are a full verifiable commerce layer on top of bitcoin. Just as companies and firms have a currency they use. A full digital free market can be built on top of bitcoin. The first fair and open free market the world has seen. It's a big idea.