If there’s a massive company or venture capital involved, sure, but nostr.com doesn’t really justify what cars.com was valued at $872 million a decade ago. That company earns almost $700 million a year. What’s the potential ROI on a website that doesn’t sell anything?
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It really depends on the name. An obscure protocol name isn't that valuable.
It could sell relay services and nip5s to start.
Okay, for the sake of argument, the nostr.wine relay costs 18888 sats, or around $5 flat-fee. You'd need to sell a million subscriptions just to break even on the cost of the domain name before factoring in operating costs. That's a tall order for a protocol that currently has maybe 10,000 active users. It's great to have big dreams, though. Maybe someone will figure out a viable business plan, but I echo what @semisol and others have said that the name should not be owned by a company operated for profit because of the risks of becoming co-opted and centralized.