Well, it's not just coding ability, there is also the ideas behind each software. When software took more work to create that work also served to filter out people who weren't very interested in it or hadn't thought enough about it and were still stuck in the first bad idea they had, also the laborious process of working served to educate these same people about many aspects of the thing they were making that would have an influence on the final product (or lack of, if they gave up or pivoted in the middle of the work).