The Bugs in Your Brain's Value System
The Desert Choice: Essential vs. Expensive
Imagine being dehydrated in a desert: your choice is a USD 1 bottle of water or a USD 280000 diamond. The choice is obviously the water.
So why, in the "main map" of modern life, do we constantly sacrifice our "water" (health, time, relationships) to acquire the "diamond" (wealth and status)?
🚨 Bug 1: The Scarcity Trap
Our brain operates on outdated "Stone Age" logic: Rare equals Good.
In ancient times, rarity often signaled safety or superior nutrition. Today, that logic is simplified to Expensive equals Good, regardless of utility.
This programming ignores Diminishing Marginal Utility. The first scoop of ice cream is amazing; the twentieth is repulsive. Yet, we continue to chase rare, expensive items whose value quickly approaches zero once acquired.
⚡ Bug 2: The Dopamine Hijack
Our brain's reward system—the Dopamine system—is also stuck in survival mode.
It gives us an intense, short-term rush when we find something novel and scarce (like finding a patch of ripe berries).
The Dopamine Trap
This reward system can't distinguish between finding those berries and buying a limited-edition collectible. Both trigger an identical, exaggerated spike of dopamine.
The problem? It ignores the stable, essential "permanent buffs" like health, family, and true friendship. Since these things are constant, they don't produce the thrilling dopamine spike, so our brain treats them as boring or non-existent.
We are wired to prefer the fleeting "fireworks" over the constant "sunlight."
🦠 Bug 3: The "Story Patch" Virus
The most sophisticated flaw is a "software virus" injected by master marketers.
They discovered they can exploit the first two bugs by attaching a compelling story to a product, fundamentally rewriting its perceived value.
The De Beers Playbook
Consider the diamond. Historically, it wasn't particularly rare. Yet, one company successfully attached the "Eternity of Love" story patch to it.
They essentially created a mandatory upgrade for the "marriage" quest in the game of life. We are now willing to pay hundreds of times the material cost for the story, not the stone's utility.
Modern marketing sells you the narrative (e.g., "The sense of security," "The Queen look"), not the physical item.
🔑 The Solution: The Dual-Screen System
Research, like the Harvard Study of Adult Development, which tracked people for decades, consistently shows the single most crucial factor for a happy, successful life is high-quality relationships.
To counter the bugs, you must override your default programming by running a "Dual-Screen Display System" before making a choice:
- Screen 1: The Price Account (Monetary Cost)
- Screen 2: The Value/Happiness Account (Subjective fulfillment, intimacy, growth)
Rewiring for True Value
When you compare a USD 20000 handbag (High monetary cost; temporary happiness spike) against a free, hour-long phone call to a parent (Zero monetary cost; lasting, mutual, high-value happiness), the truly worthwhile choice becomes clear.
By prioritizing the Value Account (Screen 2), you reclaim control from your outdated mental programming, focusing on the permanent, abundant joys in life rather than the fleeting, scarce status symbols.
What decision in your life today could benefit from running a "Dual-Screen" check?




