@primal had a nice initiative where they handed out nicely designed paper cards, each loaded with 2,100 sats, and an intro to Nostr, at BTC Prague (and maybe other events). Something like that might be a way to get Nostr out there.
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They only market to Bitcointwitter, primal is part of the problem imo
That would actually be a really good idea I think 🤔
Maybe even without the sats, I mean zapping seems fun, but I don't think it's absolutely necessary tbh